Title

The Effects Of Various Promotional Methods On Recycling Behaviors

Author(s)

Moji Awe

School Name

Spring Valley High School

Grade Level

10th Grade

Presentation Topic

Consumer Science

Presentation Type

Non-Mentored

Oral Presentation Award

1st Place

Written Paper Award

2nd Place

Abstract

Recycling is beneficial to the environment by reducing waste entering landfills. Many people have the ability to recycle, but it may become difficult if the members of the community do not have a basic understanding of recycling guidelines. The purpose of this experiment was to determine whether promoting the appropriate items to recycle would increase the number of correct items that were recycled. It was hypothesized that after the promotions, more correct items would be recycled. The experiment was conducted at a public high school, where a randomly selected number of classrooms were chosen to participate. The different advertising methods were a brochure (Group A), a video (Group B), manipulating the location of the recycling bins (Group C), and the control group (Group D). A total of four classrooms were selected for each of the groups, but only two of the classrooms were collected from in the end. There was a collection two weeks prior to the advertisements, one week prior to the advertisements and one week after the advertisements. The results from the items collected before and after the promotions were analyzed. A two-sample t-test was performed and showed that the number of correct items collected before the advertisements (M = 2.625, SD = 0.619) was not significantly different than correct items collected after the advertisements (M = 2.500, SD = 1.195), t(12) = 0.28, p = 0.788. Another two-sample t-test was performed and showed that the number of incorrect items collected before advertisements (M = 1.125, SD = 0.719) was not significantly different than the incorrect items collected items collected after the advertisements (M = 0.875, SD = 0.835), t(12) = 0.72, p = 0.483.

Location

Owens 103

Start Date

4-16-2016 9:45 AM

COinS
 
Apr 16th, 9:45 AM

The Effects Of Various Promotional Methods On Recycling Behaviors

Owens 103

Recycling is beneficial to the environment by reducing waste entering landfills. Many people have the ability to recycle, but it may become difficult if the members of the community do not have a basic understanding of recycling guidelines. The purpose of this experiment was to determine whether promoting the appropriate items to recycle would increase the number of correct items that were recycled. It was hypothesized that after the promotions, more correct items would be recycled. The experiment was conducted at a public high school, where a randomly selected number of classrooms were chosen to participate. The different advertising methods were a brochure (Group A), a video (Group B), manipulating the location of the recycling bins (Group C), and the control group (Group D). A total of four classrooms were selected for each of the groups, but only two of the classrooms were collected from in the end. There was a collection two weeks prior to the advertisements, one week prior to the advertisements and one week after the advertisements. The results from the items collected before and after the promotions were analyzed. A two-sample t-test was performed and showed that the number of correct items collected before the advertisements (M = 2.625, SD = 0.619) was not significantly different than correct items collected after the advertisements (M = 2.500, SD = 1.195), t(12) = 0.28, p = 0.788. Another two-sample t-test was performed and showed that the number of incorrect items collected before advertisements (M = 1.125, SD = 0.719) was not significantly different than the incorrect items collected items collected after the advertisements (M = 0.875, SD = 0.835), t(12) = 0.72, p = 0.483.