Title

Consumer Analysis And Marketing Strategy: Culminating Methods To Procure The Maximum Extent Of Clients At North Dargan Innovation Center

Author(s)

Quannadon Moses

School Name

Governor's School for Science and Math

Grade Level

12th Grade

Presentation Topic

Consumer Science

Presentation Type

Mentored

Mentor

Mentor: Dr. Hill; President, HillSouth iT Solutions, North Dargan Innovation Center

Abstract

Marketing is a hit or miss when it comes to businesses. It depends on how consumers react to the product or service offered. Therefore, it is the sole responsibility of the business to promote and advertise their amenities effectively. A business incubator is not the average, everyday product being marketed, but they are on the rise. Because an incubator is different, one must use different methods to appeal and extend the service to clients. The most helpful method is simply digital marketing. With today’s extensive technological capabilities, digital marketing is essentially limitless. Thus, the best way to acquire a client’s attention is to use cell phones and other portable communication devices. At the incubator, almost all of its current clients completed their work on some sort of device. They all used a computer in one way or another. At one point these clients had to network to meet new people and gain opportunities. One way they did so was by social media. Today, many people attach their social media accounts to their smartphones, which usually is always within arm’s reach. This observation led me to conclude that the best ways to sell the incubator was using video marketing, text marketing, and social media marketing. Conveniently, all of these methods are connected to each other by way of technology. Today, technology is the primary source of distraction and therefore, is the best way to reach clients which is known as interruptive marketing.

Location

Owens 102

Start Date

4-16-2016 10:45 AM

COinS
 
Apr 16th, 10:45 AM

Consumer Analysis And Marketing Strategy: Culminating Methods To Procure The Maximum Extent Of Clients At North Dargan Innovation Center

Owens 102

Marketing is a hit or miss when it comes to businesses. It depends on how consumers react to the product or service offered. Therefore, it is the sole responsibility of the business to promote and advertise their amenities effectively. A business incubator is not the average, everyday product being marketed, but they are on the rise. Because an incubator is different, one must use different methods to appeal and extend the service to clients. The most helpful method is simply digital marketing. With today’s extensive technological capabilities, digital marketing is essentially limitless. Thus, the best way to acquire a client’s attention is to use cell phones and other portable communication devices. At the incubator, almost all of its current clients completed their work on some sort of device. They all used a computer in one way or another. At one point these clients had to network to meet new people and gain opportunities. One way they did so was by social media. Today, many people attach their social media accounts to their smartphones, which usually is always within arm’s reach. This observation led me to conclude that the best ways to sell the incubator was using video marketing, text marketing, and social media marketing. Conveniently, all of these methods are connected to each other by way of technology. Today, technology is the primary source of distraction and therefore, is the best way to reach clients which is known as interruptive marketing.