Title

Determination Of Target Georgraphic Areas For Marketing Kids Can Give Too

Author(s)

Samuel Sisney

School Name

Governor's School for Science and Math

Grade Level

12th Grade

Presentation Topic

Consumer Science

Presentation Type

Mentored

Mentor

Mentor: Dr. Royal; Co-Founder, Kids Can Give Too

Abstract

This research focuses on the ideal market areas for the company Kids Can Give Too (KCGT) in their upcoming scaling efforts. The purpose of this research is to determine a list of counties for the company to target during the first round of marketing in these efforts. The research seeks areas in the South East and North East regions for the company to pursue. The list of the counties is based off the income in the locations, the number of families, and the ease of access and desire of the company to market there. The information was ranked by gathering census data the desired regions, with some external ranking sources based on census data. The research resulted in a list of counties, some with specified locations of focus, recommended for the company to first target.

Location

Owens 102

Start Date

4-16-2016 11:15 AM

COinS
 
Apr 16th, 11:15 AM

Determination Of Target Georgraphic Areas For Marketing Kids Can Give Too

Owens 102

This research focuses on the ideal market areas for the company Kids Can Give Too (KCGT) in their upcoming scaling efforts. The purpose of this research is to determine a list of counties for the company to target during the first round of marketing in these efforts. The research seeks areas in the South East and North East regions for the company to pursue. The list of the counties is based off the income in the locations, the number of families, and the ease of access and desire of the company to market there. The information was ranked by gathering census data the desired regions, with some external ranking sources based on census data. The research resulted in a list of counties, some with specified locations of focus, recommended for the company to first target.