Title

The Effect of Comedy and Seriousness in Advertising on the Opinions of Viewers

Author(s)

Jackson Byrd, HHES

School Name

Heathwood Hall Episcopal School

Grade Level

9th Grade

Presentation Topic

Consumer Science

Presentation Type

Non-Mentored

Abstract

This experiment was designed to understand the effect that comedy or seriousness in an advertisement can have on a typical viewer. The purpose of this experiment was to see if comedy is a better marketing strategy than seriousness. The hypothesis being tested was if comedy was better for advertising than seriousness. And the Null Hypothesis was that if comedy was implemented into a commercial, then the viewers opinion on the product would not change. The first step in this project was to develop the survey that would be used to obtain the data required. Once done, 100 survey participants were required to take the survey to gather data. After all of the participants had taken the survey, and all of the data was acquired, the next step was to analyze the data in various ways. A descriptive, statistical, and graphical analysis was needed, along with the Anova analysis, which shows whether there is a significant statistical difference between the two data sets. Once the data analysis was complete, the results were able to be shown more clearly. The Anova analysis showed that the data collected did not support the hypothesis, but rather it supported the null hypothesis.

Location

Neville 222

Start Date

4-14-2018 9:30 AM

Presentation Format

Oral and Written

COinS
 
Apr 14th, 9:30 AM

The Effect of Comedy and Seriousness in Advertising on the Opinions of Viewers

Neville 222

This experiment was designed to understand the effect that comedy or seriousness in an advertisement can have on a typical viewer. The purpose of this experiment was to see if comedy is a better marketing strategy than seriousness. The hypothesis being tested was if comedy was better for advertising than seriousness. And the Null Hypothesis was that if comedy was implemented into a commercial, then the viewers opinion on the product would not change. The first step in this project was to develop the survey that would be used to obtain the data required. Once done, 100 survey participants were required to take the survey to gather data. After all of the participants had taken the survey, and all of the data was acquired, the next step was to analyze the data in various ways. A descriptive, statistical, and graphical analysis was needed, along with the Anova analysis, which shows whether there is a significant statistical difference between the two data sets. Once the data analysis was complete, the results were able to be shown more clearly. The Anova analysis showed that the data collected did not support the hypothesis, but rather it supported the null hypothesis.