The Effect of Comedy and Seriousness in Advertising on the Opinions of Viewers
School Name
Heathwood Hall Episcopal School
Grade Level
9th Grade
Presentation Topic
Consumer Science
Presentation Type
Non-Mentored
Abstract
This experiment was designed to understand the effect that comedy or seriousness in an advertisement can have on a typical viewer. The purpose of this experiment was to see if comedy is a better marketing strategy than seriousness. The hypothesis being tested was if comedy was better for advertising than seriousness. And the Null Hypothesis was that if comedy was implemented into a commercial, then the viewers opinion on the product would not change. The first step in this project was to develop the survey that would be used to obtain the data required. Once done, 100 survey participants were required to take the survey to gather data. After all of the participants had taken the survey, and all of the data was acquired, the next step was to analyze the data in various ways. A descriptive, statistical, and graphical analysis was needed, along with the Anova analysis, which shows whether there is a significant statistical difference between the two data sets. Once the data analysis was complete, the results were able to be shown more clearly. The Anova analysis showed that the data collected did not support the hypothesis, but rather it supported the null hypothesis.
Recommended Citation
Byrd, Jackson, "The Effect of Comedy and Seriousness in Advertising on the Opinions of Viewers" (2018). South Carolina Junior Academy of Science. 112.
https://scholarexchange.furman.edu/scjas/2018/all/112
Location
Neville 222
Start Date
4-14-2018 9:30 AM
Presentation Format
Oral and Written
The Effect of Comedy and Seriousness in Advertising on the Opinions of Viewers
Neville 222
This experiment was designed to understand the effect that comedy or seriousness in an advertisement can have on a typical viewer. The purpose of this experiment was to see if comedy is a better marketing strategy than seriousness. The hypothesis being tested was if comedy was better for advertising than seriousness. And the Null Hypothesis was that if comedy was implemented into a commercial, then the viewers opinion on the product would not change. The first step in this project was to develop the survey that would be used to obtain the data required. Once done, 100 survey participants were required to take the survey to gather data. After all of the participants had taken the survey, and all of the data was acquired, the next step was to analyze the data in various ways. A descriptive, statistical, and graphical analysis was needed, along with the Anova analysis, which shows whether there is a significant statistical difference between the two data sets. Once the data analysis was complete, the results were able to be shown more clearly. The Anova analysis showed that the data collected did not support the hypothesis, but rather it supported the null hypothesis.
