Exploring Text Analytics of College of Charleston Admissions Essays to Enhance Student Awareness of Experimental Learning Opportunities

School Name

South Carolina Governor's School for Science & Mathematics

Grade Level

12th Grade

Presentation Topic

Computer Science

Presentation Type

Mentored

Abstract

The college experience today is an inefficient and costly process. According to the Washington Post, "[only] 27 percent of college grads had a job related to their major" (Plumer, 2013). CNBC also published that 40 percent of graduates take a job not requiring a degree (Nova, 2018). If a system was created to match an applicant or student with experiential learning opportunities at their university, such as in the form of research or advanced study outside of the classroom, this situation could be improved. These problems sparked this research which used Microsoft Power BI and Azure Text Analytics for essay review. Power BI is an analytics program that analyzes data and creates visuals for better review. In this research, the uses of Microsoft Power BI were combined with Microsoft Azure, a set of cloud computing services, specifically using Azure's Text Analytics Application Programing Interface. This was used for two functions- key phrase extraction and sentiment analysis. To do this, applicant essays were uploaded from the College of Charleston to Power BI in an Excel spreadsheet, then editing the queries and functions within Power BI to include a code that ran the functions. The result showed the key phrases and a sentiment score for each essay. Using this data, a university could create a summary of students' interests and passions that could connect them to opportunities from the start of an individual's college career.

Location

Furman Hall 109

Start Date

3-28-2020 11:45 AM

Presentation Format

Oral Only

Group Project

No

COinS
 
Mar 28th, 11:45 AM

Exploring Text Analytics of College of Charleston Admissions Essays to Enhance Student Awareness of Experimental Learning Opportunities

Furman Hall 109

The college experience today is an inefficient and costly process. According to the Washington Post, "[only] 27 percent of college grads had a job related to their major" (Plumer, 2013). CNBC also published that 40 percent of graduates take a job not requiring a degree (Nova, 2018). If a system was created to match an applicant or student with experiential learning opportunities at their university, such as in the form of research or advanced study outside of the classroom, this situation could be improved. These problems sparked this research which used Microsoft Power BI and Azure Text Analytics for essay review. Power BI is an analytics program that analyzes data and creates visuals for better review. In this research, the uses of Microsoft Power BI were combined with Microsoft Azure, a set of cloud computing services, specifically using Azure's Text Analytics Application Programing Interface. This was used for two functions- key phrase extraction and sentiment analysis. To do this, applicant essays were uploaded from the College of Charleston to Power BI in an Excel spreadsheet, then editing the queries and functions within Power BI to include a code that ran the functions. The result showed the key phrases and a sentiment score for each essay. Using this data, a university could create a summary of students' interests and passions that could connect them to opportunities from the start of an individual's college career.