Title

The Relationship Between Age and Color Perception

Author(s)

Janie Hicks

School Name

Heathwood Hall Episcopal School

Grade Level

11th Grade

Presentation Topic

Psychology

Presentation Type

Non-Mentored

Abstract

The purpose of this experiment was to test the relationship between age and color psychology. The goal was to find out whether or not the color in a company's logo would change the consumers impression on the value of that product and testing the theory of color value in marketing. The test subjects were in ninth grade, tenth grade, eleventh grade, twelfth grade, and upper school faculty at Heathwood Hall. The hypothesis was that Logos with vibrant colors would be considered more "luxurious" to adolescents than adults. However, the results were a stark contrast to the hypothesis as the null hypothesis which stated that age does not have an effect on color perception was correct in this research.

Location

Furman Hall 207

Start Date

3-28-2020 8:30 AM

Presentation Format

Oral and Written

Group Project

No

COinS
 
Mar 28th, 8:30 AM

The Relationship Between Age and Color Perception

Furman Hall 207

The purpose of this experiment was to test the relationship between age and color psychology. The goal was to find out whether or not the color in a company's logo would change the consumers impression on the value of that product and testing the theory of color value in marketing. The test subjects were in ninth grade, tenth grade, eleventh grade, twelfth grade, and upper school faculty at Heathwood Hall. The hypothesis was that Logos with vibrant colors would be considered more "luxurious" to adolescents than adults. However, the results were a stark contrast to the hypothesis as the null hypothesis which stated that age does not have an effect on color perception was correct in this research.