The Relationship Between Age and Color Perception
School Name
Heathwood Hall Episcopal School
Grade Level
11th Grade
Presentation Topic
Psychology
Presentation Type
Non-Mentored
Abstract
The purpose of this experiment was to test the relationship between age and color psychology. The goal was to find out whether or not the color in a company's logo would change the consumers impression on the value of that product and testing the theory of color value in marketing. The test subjects were in ninth grade, tenth grade, eleventh grade, twelfth grade, and upper school faculty at Heathwood Hall. The hypothesis was that Logos with vibrant colors would be considered more "luxurious" to adolescents than adults. However, the results were a stark contrast to the hypothesis as the null hypothesis which stated that age does not have an effect on color perception was correct in this research.
Recommended Citation
Hicks, Janie, "The Relationship Between Age and Color Perception" (2020). South Carolina Junior Academy of Science. 229.
https://scholarexchange.furman.edu/scjas/2020/all/229
Location
Furman Hall 207
Start Date
3-28-2020 8:30 AM
Presentation Format
Oral and Written
Group Project
No
The Relationship Between Age and Color Perception
Furman Hall 207
The purpose of this experiment was to test the relationship between age and color psychology. The goal was to find out whether or not the color in a company's logo would change the consumers impression on the value of that product and testing the theory of color value in marketing. The test subjects were in ninth grade, tenth grade, eleventh grade, twelfth grade, and upper school faculty at Heathwood Hall. The hypothesis was that Logos with vibrant colors would be considered more "luxurious" to adolescents than adults. However, the results were a stark contrast to the hypothesis as the null hypothesis which stated that age does not have an effect on color perception was correct in this research.
