Title
Top of the Food Chain - Stihl's Prominence in the United States Today: A Case Study
Department, Center, or Institute
Modern Languages and Literatures
Presentation Format
Department Organized Oral Session
Presentation Type
Course project
Description
You've seen the bright orange logo scattered around campus - Furman's maintenance heavily depends on the products of Stihl, and that's no surprise - Stihl is the world's best-selling brand of chainsaws and top-ranking in landscaping tools. How has Stihl maintained its distinguished reputation for so many years? Our presentation will examine Stihl's steps to stay on top in a market with growing demand for environmentally-friendly and technologically-forward products.
Department Organized Oral Session Title
Germany in America: Three Case Studies
Moderator/Professor
Erik Grell, Department of Modern Languages and Literatures
Session Number
1
Start Date and Time
4-9-2019 9:45 AM
Location
Furman Hall 229
Recommended Citation
Privat, Damian and Peeler, Emily, "Top of the Food Chain - Stihl's Prominence in the United States Today: A Case Study" (2019). Furman Engaged!. 146.
https://scholarexchange.furman.edu/furmanengaged/2019/all/146
Top of the Food Chain - Stihl's Prominence in the United States Today: A Case Study
Furman Hall 229
You've seen the bright orange logo scattered around campus - Furman's maintenance heavily depends on the products of Stihl, and that's no surprise - Stihl is the world's best-selling brand of chainsaws and top-ranking in landscaping tools. How has Stihl maintained its distinguished reputation for so many years? Our presentation will examine Stihl's steps to stay on top in a market with growing demand for environmentally-friendly and technologically-forward products.