ALDI + German Success in America: Current Practices + Its Future
Department, Center, or Institute
Modern Languages and Literatures
Presentation Format
Department Organized Oral Session
Presentation Type
Course project
Description
Aldi has more than 1,600 stores across 35 US states, employs over 25,000 people and has been steadily growing since opening its first US store in Iowa in 1976. It's no-frills yet high-quality methodology has contributed to its success in America, but what is to come for the grocery store in the future? Our presentation will explore how Aldi broke into the US market and how it plans to stay competitive in the industry.
Department Organized Oral Session Title
Germany in America: Three Case Studies
Moderator/Professor
Erik Grell, Department of Modern Languages and Literatures
Session Number
1
Start Date and Time
4-9-2019 9:45 AM
Location
Furman Hall 229
Recommended Citation
Rotman, Audrey and Harrington, Yasmin, "ALDI + German Success in America: Current Practices + Its Future" (2019). Furman Engaged!. 147.
https://scholarexchange.furman.edu/furmanengaged/2019/all/147
ALDI + German Success in America: Current Practices + Its Future
Furman Hall 229
Aldi has more than 1,600 stores across 35 US states, employs over 25,000 people and has been steadily growing since opening its first US store in Iowa in 1976. It's no-frills yet high-quality methodology has contributed to its success in America, but what is to come for the grocery store in the future? Our presentation will explore how Aldi broke into the US market and how it plans to stay competitive in the industry.