Title

ALDI + German Success in America: Current Practices + Its Future

Department, Center, or Institute

Modern Languages and Literatures

Presentation Format

Department Organized Oral Session

Presentation Type

Course project

Description

Aldi has more than 1,600 stores across 35 US states, employs over 25,000 people and has been steadily growing since opening its first US store in Iowa in 1976. It's no-frills yet high-quality methodology has contributed to its success in America, but what is to come for the grocery store in the future? Our presentation will explore how Aldi broke into the US market and how it plans to stay competitive in the industry.

Department Organized Oral Session Title

Germany in America: Three Case Studies

Moderator/Professor

Erik Grell, Department of Modern Languages and Literatures

Session Number

1

Start Date and Time

4-9-2019 9:45 AM

Location

Furman Hall 229

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Apr 9th, 9:45 AM

ALDI + German Success in America: Current Practices + Its Future

Furman Hall 229

Aldi has more than 1,600 stores across 35 US states, employs over 25,000 people and has been steadily growing since opening its first US store in Iowa in 1976. It's no-frills yet high-quality methodology has contributed to its success in America, but what is to come for the grocery store in the future? Our presentation will explore how Aldi broke into the US market and how it plans to stay competitive in the industry.