Title
The Ultimate Driving Machine - BMW's Successful Expansion into South Carolina
Department, Center, or Institute
Modern Languages and Literatures
Presentation Format
Department Organized Oral Session
Presentation Type
Course project
Description
This case study will take a closer look at BMW's expansion and investment in the upstate of South Carolina. It focuses on the structure and firm size of BMW, their productions levels, how they adapt and remain competitive inan ever-changing global marketplace, how they maintain their intricate international supply chain, and their future plans for expansion in South Carolina.
Department Organized Oral Session Title
Germany in America: Three Case Studies
Moderator/Professor
Erik Grell, Department of Modern Languages and Literatures
Session Number
1
Start Date and Time
4-9-2019 9:45 AM
Location
Furman Hall 229
Recommended Citation
Wright, Curtis and Tripathi, Aishwarya, "The Ultimate Driving Machine - BMW's Successful Expansion into South Carolina" (2019). Furman Engaged!. 156.
https://scholarexchange.furman.edu/furmanengaged/2019/all/156
The Ultimate Driving Machine - BMW's Successful Expansion into South Carolina
Furman Hall 229
This case study will take a closer look at BMW's expansion and investment in the upstate of South Carolina. It focuses on the structure and firm size of BMW, their productions levels, how they adapt and remain competitive inan ever-changing global marketplace, how they maintain their intricate international supply chain, and their future plans for expansion in South Carolina.