The Effect of Organic Labeling on Taste Perception

School Name

Heathwood Hall

Grade Level

9th Grade

Presentation Topic

Psychology and Sociology

Presentation Type

Non-Mentored

Abstract

The purpose of this experiment was to examine the impact of organic labeling on taste perception. The organic market is growing, therefore the use of organic labels, or eco-labels, are also increasing The results of this study show how the use of organic labels can change the way people taste two identical pieces of food. The subjects used were asked to taste two identical, conventional brownies, one was labeled “organic,” one labeled “non-organic,” then asked if they prefered the taste of the “organic” brownie, the “non-organic” brownie, or if they tasted the same. The results of this experiment supported the hypothesis; if conventional food is portrayed as organic, then people will taste a difference. In conclusion, this experiment will educate and help people understand the impact of organic labeled food on their taste perception.

Location

Wall 305

Start Date

3-25-2017 11:15 AM

Presentation Format

Oral and Written

Group Project

No

COinS
 
Mar 25th, 11:15 AM

The Effect of Organic Labeling on Taste Perception

Wall 305

The purpose of this experiment was to examine the impact of organic labeling on taste perception. The organic market is growing, therefore the use of organic labels, or eco-labels, are also increasing The results of this study show how the use of organic labels can change the way people taste two identical pieces of food. The subjects used were asked to taste two identical, conventional brownies, one was labeled “organic,” one labeled “non-organic,” then asked if they prefered the taste of the “organic” brownie, the “non-organic” brownie, or if they tasted the same. The results of this experiment supported the hypothesis; if conventional food is portrayed as organic, then people will taste a difference. In conclusion, this experiment will educate and help people understand the impact of organic labeled food on their taste perception.