Factors Affecting Attendance at Columbia Fireflies Baseball Games: Analyzing the Influence of Social Identity and Promotions

School Name

Governor's School for Science & Mathematics

Grade Level

12th Grade

Presentation Topic

Consumer Science

Presentation Type

Mentored

Mentor

Mentor: Dorothy Collins, University of South Carolina

Written Paper Award

3rd Place

Abstract

This study attempts to identify the effects of social identity and promotions on attendance at games of the Columbia Fireflies, a Class A minor league team. Data was collected from secondary sources and direct observation. We control for factors such as box scores, weather conditions, and team records. We suggest various ways of appealing to a wider audience, potentially increasing the size of a team's fan base and improving local economy.

Start Date

3-25-2017 11:59 PM

Presentation Format

Written Only

Group Project

Yes

COinS
 
Mar 25th, 11:59 PM

Factors Affecting Attendance at Columbia Fireflies Baseball Games: Analyzing the Influence of Social Identity and Promotions

This study attempts to identify the effects of social identity and promotions on attendance at games of the Columbia Fireflies, a Class A minor league team. Data was collected from secondary sources and direct observation. We control for factors such as box scores, weather conditions, and team records. We suggest various ways of appealing to a wider audience, potentially increasing the size of a team's fan base and improving local economy.