Increasing African American Tourism In South Carolina

School Name

Governor's School for Science & Mathematics

Grade Level

12th Grade

Presentation Topic

Consumer Science

Presentation Type

Mentored

Mentor

Mentor: Simon Hudson, University of South Carolina

Abstract

This study was conducted to identify key characteristics of the African American population that may provide insight into that population's travel habits and motivations. South Carolina's strengths and weaknesses in attracting this tourism segment are evaluated. The results of this study will be used to craft marketing strategies that target African American tourists so that they are more likely to consider South Carolina for their next tourist destination.

Location

Wall 210

Start Date

3-25-2017 9:30 AM

Presentation Format

Oral and Written

Group Project

No

COinS
 
Mar 25th, 9:30 AM

Increasing African American Tourism In South Carolina

Wall 210

This study was conducted to identify key characteristics of the African American population that may provide insight into that population's travel habits and motivations. South Carolina's strengths and weaknesses in attracting this tourism segment are evaluated. The results of this study will be used to craft marketing strategies that target African American tourists so that they are more likely to consider South Carolina for their next tourist destination.