The effects of differing promotional methods on recycling behavior
School Name
Spring Valley High School
Grade Level
11th Grade
Presentation Topic
Consumer Science
Presentation Type
Non-Mentored
Abstract
Recycling is beneficial to the environment by reducing waste entering landfills. Many people have the ability to recycle, but it may become difficult if the members of the community do not have a basic understanding of recycling guidelines. The purpose of this experiment was to determine which method of promotion would have the greatest influence on the number of correct items recycled. It was hypothesized that the group in which the recycling bins location was manipulated to a more prominent location would be the most effective in increasing positive recycling behavior. The experiment was conducted at a public high school, where a randomly selected number of classrooms were chosen to participate. The different advertising methods were a flyer(Group A), a video (Group B), manipulating the location of the recycling bins (Group C), and the control group (Group D). A total of three classrooms were selected for each of the groups. The items in the recycling bins were analyzed twice before the promotions and once after. The results from the items recorded before and after the promotions were analyzed. A paired samples t-test was performed and showed that neither Group A (t(6) = 1.36, p = 0.223 < 0.05), Group B (t(2)= 0.00, p = 1.00 < 0.05), Group C (t(5) = 2.28, p = < 0.05), nor Group D (t(4) = 1.07, p = 0.346 < 0.05) presented a statistically significant difference in the correct items recycled before and after the promotions.Thus, it was not able to be determined which method of advertisement was most effective in influencing positive recycling behavior.
Recommended Citation
Awe, Moji, "The effects of differing promotional methods on recycling behavior" (2017). South Carolina Junior Academy of Science. 81.
https://scholarexchange.furman.edu/scjas/2017/all/81
Location
Wall 210
Start Date
3-25-2017 11:00 AM
Presentation Format
Oral and Written
Group Project
No
The effects of differing promotional methods on recycling behavior
Wall 210
Recycling is beneficial to the environment by reducing waste entering landfills. Many people have the ability to recycle, but it may become difficult if the members of the community do not have a basic understanding of recycling guidelines. The purpose of this experiment was to determine which method of promotion would have the greatest influence on the number of correct items recycled. It was hypothesized that the group in which the recycling bins location was manipulated to a more prominent location would be the most effective in increasing positive recycling behavior. The experiment was conducted at a public high school, where a randomly selected number of classrooms were chosen to participate. The different advertising methods were a flyer(Group A), a video (Group B), manipulating the location of the recycling bins (Group C), and the control group (Group D). A total of three classrooms were selected for each of the groups. The items in the recycling bins were analyzed twice before the promotions and once after. The results from the items recorded before and after the promotions were analyzed. A paired samples t-test was performed and showed that neither Group A (t(6) = 1.36, p = 0.223 < 0.05), Group B (t(2)= 0.00, p = 1.00 < 0.05), Group C (t(5) = 2.28, p = < 0.05), nor Group D (t(4) = 1.07, p = 0.346 < 0.05) presented a statistically significant difference in the correct items recycled before and after the promotions.Thus, it was not able to be determined which method of advertisement was most effective in influencing positive recycling behavior.
