Modeling Consumer’s Willingness to Buy and Discount Required to Purchase Counterfeit Goods Through Logistic Models, Generalized Structural Equation Modeling, and Censored Gaussian Identity Models
School Name
Governor's School for Science and Mathematics
Grade Level
12th Grade
Presentation Topic
Consumer Science
Presentation Type
Mentored
Oral Presentation Award
1st Place
Written Paper Award
1st Place
Abstract
This study analyzed the differences between Shanghainese and Charlestonian consumers’ willingness to purchase counterfeit goods and the discount they would need to do so. A written survey was administered by the College of Charleston in Charleston, South Carolina, and a digital survey was distributed by a distribution firm in Shanghai, China. Overall, Charlestonians were more willing to purchase counterfeit goods, and if a consumer was Shanghainese it was likely that they would require a higher discount to purchase a counterfeit good. Furthermore, a consumer's perception of risk associated with purchasing counterfeit products was highly correlated with being Shanghainese.
Recommended Citation
Devine, Ivana and Daniel, Emilee, "Modeling Consumer’s Willingness to Buy and Discount Required to Purchase Counterfeit Goods Through Logistic Models, Generalized Structural Equation Modeling, and Censored Gaussian Identity Models" (2018). South Carolina Junior Academy of Science. 40.
https://scholarexchange.furman.edu/scjas/2018/all/40
Location
Neville 222
Start Date
4-14-2018 10:45 AM
Presentation Format
Oral and Written
Modeling Consumer’s Willingness to Buy and Discount Required to Purchase Counterfeit Goods Through Logistic Models, Generalized Structural Equation Modeling, and Censored Gaussian Identity Models
Neville 222
This study analyzed the differences between Shanghainese and Charlestonian consumers’ willingness to purchase counterfeit goods and the discount they would need to do so. A written survey was administered by the College of Charleston in Charleston, South Carolina, and a digital survey was distributed by a distribution firm in Shanghai, China. Overall, Charlestonians were more willing to purchase counterfeit goods, and if a consumer was Shanghainese it was likely that they would require a higher discount to purchase a counterfeit good. Furthermore, a consumer's perception of risk associated with purchasing counterfeit products was highly correlated with being Shanghainese.
