Title

Modeling Consumer’s Willingness to Buy and Discount Required to Purchase Counterfeit Goods Through Logistic Models, Generalized Structural Equation Modeling, and Censored Gaussian Identity Models

School Name

Governor's School for Science and Mathematics

Grade Level

12th Grade

Presentation Topic

Consumer Science

Presentation Type

Mentored

Oral Presentation Award

1st Place

Written Paper Award

1st Place

Abstract

This study analyzed the differences between Shanghainese and Charlestonian consumers’ willingness to purchase counterfeit goods and the discount they would need to do so. A written survey was administered by the College of Charleston in Charleston, South Carolina, and a digital survey was distributed by a distribution firm in Shanghai, China. Overall, Charlestonians were more willing to purchase counterfeit goods, and if a consumer was Shanghainese it was likely that they would require a higher discount to purchase a counterfeit good. Furthermore, a consumer's perception of risk associated with purchasing counterfeit products was highly correlated with being Shanghainese.

Location

Neville 222

Start Date

4-14-2018 10:45 AM

Presentation Format

Oral and Written

COinS
 
Apr 14th, 10:45 AM

Modeling Consumer’s Willingness to Buy and Discount Required to Purchase Counterfeit Goods Through Logistic Models, Generalized Structural Equation Modeling, and Censored Gaussian Identity Models

Neville 222

This study analyzed the differences between Shanghainese and Charlestonian consumers’ willingness to purchase counterfeit goods and the discount they would need to do so. A written survey was administered by the College of Charleston in Charleston, South Carolina, and a digital survey was distributed by a distribution firm in Shanghai, China. Overall, Charlestonians were more willing to purchase counterfeit goods, and if a consumer was Shanghainese it was likely that they would require a higher discount to purchase a counterfeit good. Furthermore, a consumer's perception of risk associated with purchasing counterfeit products was highly correlated with being Shanghainese.