The Effects of Intelligent Packaging on Sales
School Name
Governor's School for Science and Mathematics
Grade Level
12th Grade
Presentation Topic
Consumer Science
Presentation Type
Mentored
Oral Presentation Award
2nd Place
Abstract
Companies are always searching for a method to increase their product’s desirability, and intelligent packaging has gained some attention for its potential to increase sales. Intelligent packaging refers to packaging that monitors its contents and provides the consumer with information about the contents. There are very few examples of intelligent packaging being used in the current market, and its impact on sales hasn’t been investigated. The Sonoco Institute of Packaging Design and Graphics was asked to investigate intelligent packaging’s effect on sales by Braskem, a Brazilian petrochemical company. Braskem submitted their own intelligent packaging design, a package that detected when the product was no longer optimal. Braskem’s intended audience was parents, so the lab tested the packaging’s appeal when applied to baby food and kid’s sunscreen. A total of 59 participants participated in the study, which gave promising results. The kid’s sunscreen and the baby food were purchased 20% more often when intelligent packaging was utilized. The eye tracking data showed that the labelled package was looked at more often and for longer periods of time, both of which support the increase in sales. The collected survey data indicates interest in intelligent packaging, but also indicated a lack of knowledge. The results indicate an increase in sales when intelligent packaging is utilized, but also indicates that some advertising will be necessary to promote the concept.
Recommended Citation
Simpson, William, "The Effects of Intelligent Packaging on Sales" (2018). South Carolina Junior Academy of Science. 42.
https://scholarexchange.furman.edu/scjas/2018/all/42
Location
Neville 222
Start Date
4-14-2018 11:00 AM
Presentation Format
Oral and Written
The Effects of Intelligent Packaging on Sales
Neville 222
Companies are always searching for a method to increase their product’s desirability, and intelligent packaging has gained some attention for its potential to increase sales. Intelligent packaging refers to packaging that monitors its contents and provides the consumer with information about the contents. There are very few examples of intelligent packaging being used in the current market, and its impact on sales hasn’t been investigated. The Sonoco Institute of Packaging Design and Graphics was asked to investigate intelligent packaging’s effect on sales by Braskem, a Brazilian petrochemical company. Braskem submitted their own intelligent packaging design, a package that detected when the product was no longer optimal. Braskem’s intended audience was parents, so the lab tested the packaging’s appeal when applied to baby food and kid’s sunscreen. A total of 59 participants participated in the study, which gave promising results. The kid’s sunscreen and the baby food were purchased 20% more often when intelligent packaging was utilized. The eye tracking data showed that the labelled package was looked at more often and for longer periods of time, both of which support the increase in sales. The collected survey data indicates interest in intelligent packaging, but also indicated a lack of knowledge. The results indicate an increase in sales when intelligent packaging is utilized, but also indicates that some advertising will be necessary to promote the concept.
