Title

The Effects of Intelligent Packaging on Sales

School Name

Governor's School for Science and Mathematics

Grade Level

12th Grade

Presentation Topic

Consumer Science

Presentation Type

Mentored

Oral Presentation Award

2nd Place

Abstract

Companies are always searching for a method to increase their product’s desirability, and intelligent packaging has gained some attention for its potential to increase sales. Intelligent packaging refers to packaging that monitors its contents and provides the consumer with information about the contents. There are very few examples of intelligent packaging being used in the current market, and its impact on sales hasn’t been investigated. The Sonoco Institute of Packaging Design and Graphics was asked to investigate intelligent packaging’s effect on sales by Braskem, a Brazilian petrochemical company. Braskem submitted their own intelligent packaging design, a package that detected when the product was no longer optimal. Braskem’s intended audience was parents, so the lab tested the packaging’s appeal when applied to baby food and kid’s sunscreen. A total of 59 participants participated in the study, which gave promising results. The kid’s sunscreen and the baby food were purchased 20% more often when intelligent packaging was utilized. The eye tracking data showed that the labelled package was looked at more often and for longer periods of time, both of which support the increase in sales. The collected survey data indicates interest in intelligent packaging, but also indicated a lack of knowledge. The results indicate an increase in sales when intelligent packaging is utilized, but also indicates that some advertising will be necessary to promote the concept.

Location

Neville 222

Start Date

4-14-2018 11:00 AM

Presentation Format

Oral and Written

COinS
 
Apr 14th, 11:00 AM

The Effects of Intelligent Packaging on Sales

Neville 222

Companies are always searching for a method to increase their product’s desirability, and intelligent packaging has gained some attention for its potential to increase sales. Intelligent packaging refers to packaging that monitors its contents and provides the consumer with information about the contents. There are very few examples of intelligent packaging being used in the current market, and its impact on sales hasn’t been investigated. The Sonoco Institute of Packaging Design and Graphics was asked to investigate intelligent packaging’s effect on sales by Braskem, a Brazilian petrochemical company. Braskem submitted their own intelligent packaging design, a package that detected when the product was no longer optimal. Braskem’s intended audience was parents, so the lab tested the packaging’s appeal when applied to baby food and kid’s sunscreen. A total of 59 participants participated in the study, which gave promising results. The kid’s sunscreen and the baby food were purchased 20% more often when intelligent packaging was utilized. The eye tracking data showed that the labelled package was looked at more often and for longer periods of time, both of which support the increase in sales. The collected survey data indicates interest in intelligent packaging, but also indicated a lack of knowledge. The results indicate an increase in sales when intelligent packaging is utilized, but also indicates that some advertising will be necessary to promote the concept.