Title

Correlation of Factor Analysis of Consumer Disposition towards Counterfeit Goods with Respect to Socio-Demographic Variables

School Name

Governor's School for Science and Mathematics

Grade Level

12th Grade

Presentation Topic

Psychology and Sociology

Presentation Type

Mentored

Abstract

In this study, we determined if and what parts of a respondent’s background correlated with their concern for brand status, risk awareness, and ethics in terms of counterfeit goods using factor analysis. The results for this study came from a survey distributed in Charleston, South Carolina and Shanghai, China. We found that respondents from the Shanghai sample were more concerned about brand status, understood more about the risks associated with buying counterfeits, and were more conscious of the ethical concerns regarding counterfeit goods. Additionally, we found that older people were less concerned about brand status. The most interesting finding of our study is that, with all other variables held constant, being part of the Shanghai sample results in higher values for each factor, in our analysis.

Location

Neville 305

Start Date

4-14-2018 11:30 AM

Presentation Format

Oral and Written

COinS
 
Apr 14th, 11:30 AM

Correlation of Factor Analysis of Consumer Disposition towards Counterfeit Goods with Respect to Socio-Demographic Variables

Neville 305

In this study, we determined if and what parts of a respondent’s background correlated with their concern for brand status, risk awareness, and ethics in terms of counterfeit goods using factor analysis. The results for this study came from a survey distributed in Charleston, South Carolina and Shanghai, China. We found that respondents from the Shanghai sample were more concerned about brand status, understood more about the risks associated with buying counterfeits, and were more conscious of the ethical concerns regarding counterfeit goods. Additionally, we found that older people were less concerned about brand status. The most interesting finding of our study is that, with all other variables held constant, being part of the Shanghai sample results in higher values for each factor, in our analysis.