Correlation of Factor Analysis of Consumer Disposition towards Counterfeit Goods with Respect to Socio-Demographic Variables
School Name
Governor's School for Science and Mathematics
Grade Level
12th Grade
Presentation Topic
Psychology and Sociology
Presentation Type
Mentored
Abstract
In this study, we determined if and what parts of a respondent’s background correlated with their concern for brand status, risk awareness, and ethics in terms of counterfeit goods using factor analysis. The results for this study came from a survey distributed in Charleston, South Carolina and Shanghai, China. We found that respondents from the Shanghai sample were more concerned about brand status, understood more about the risks associated with buying counterfeits, and were more conscious of the ethical concerns regarding counterfeit goods. Additionally, we found that older people were less concerned about brand status. The most interesting finding of our study is that, with all other variables held constant, being part of the Shanghai sample results in higher values for each factor, in our analysis.
Recommended Citation
Waling, Annelise and Poore, Andrew, "Correlation of Factor Analysis of Consumer Disposition towards Counterfeit Goods with Respect to Socio-Demographic Variables" (2018). South Carolina Junior Academy of Science. 96.
https://scholarexchange.furman.edu/scjas/2018/all/96
Location
Neville 305
Start Date
4-14-2018 11:30 AM
Presentation Format
Oral and Written
Correlation of Factor Analysis of Consumer Disposition towards Counterfeit Goods with Respect to Socio-Demographic Variables
Neville 305
In this study, we determined if and what parts of a respondent’s background correlated with their concern for brand status, risk awareness, and ethics in terms of counterfeit goods using factor analysis. The results for this study came from a survey distributed in Charleston, South Carolina and Shanghai, China. We found that respondents from the Shanghai sample were more concerned about brand status, understood more about the risks associated with buying counterfeits, and were more conscious of the ethical concerns regarding counterfeit goods. Additionally, we found that older people were less concerned about brand status. The most interesting finding of our study is that, with all other variables held constant, being part of the Shanghai sample results in higher values for each factor, in our analysis.
