The Effect of Subliminal Messaging on a Simple Decision of an Individual.
School Name
Heathwood Hall Episcopal School
Grade Level
11th Grade
Presentation Topic
Psychology
Presentation Type
Non-Mentored
Abstract
The purpose of this project is to show or illustrate how difficult/easy and effective/ineffective it is to use an unconscious visual stimuli in order to affect an individual’s decision. The tests being performed are a control test, in which a group takes a survey without being shown a video, a subliminal messaging test in which a red rectangle subliminal message is shown and another subliminal messaging test in which a blue subliminal message is show. The hypothesis is that the implementation of a visual subliminal message into a video will affect the decision of the individual who watches it. The null hypothesis is that the implementation of a visual subliminal message into a video will not affect the decision or opinion of the individual who watches it.
Recommended Citation
Caballero, Molly, "The Effect of Subliminal Messaging on a Simple Decision of an Individual." (2019). South Carolina Junior Academy of Science. 234.
https://scholarexchange.furman.edu/scjas/2019/all/234
Location
Founders Hall 251 B
Start Date
3-30-2019 11:30 AM
Presentation Format
Oral and Written
Group Project
No
The Effect of Subliminal Messaging on a Simple Decision of an Individual.
Founders Hall 251 B
The purpose of this project is to show or illustrate how difficult/easy and effective/ineffective it is to use an unconscious visual stimuli in order to affect an individual’s decision. The tests being performed are a control test, in which a group takes a survey without being shown a video, a subliminal messaging test in which a red rectangle subliminal message is shown and another subliminal messaging test in which a blue subliminal message is show. The hypothesis is that the implementation of a visual subliminal message into a video will affect the decision of the individual who watches it. The null hypothesis is that the implementation of a visual subliminal message into a video will not affect the decision or opinion of the individual who watches it.
