Color Perception in Opposite Genders

School Name

Chapin High School

Grade Level

11th Grade

Presentation Topic

Behavioral Science

Presentation Type

Non-Mentored

Abstract

The purpose of this study is to explore gender preference in color in relation to brightness. This study uses three primary colors of red, yellow, and blue with four different shade options to select from. The project uses high school students from a targeted area and the data is collected in a survey format. The results were analyzed by a series of tests and categorizing to fit the selections to the individual and their gender categorization. In a real- world point of view the research was derived from a gap in marketing and the production of products. With the increase in technology and social media usage in today's modern time, the results of this research can be applied to business and how to advertise to the select group of teenagers and their gender appeal. With the discovery of preference in color, businesses can craft an advertisement that will make teenagers more likely to stop their scrolling and look more into the product.

Location

B&E 234

Start Date

4-2-2022 9:45 AM

Presentation Format

Oral and Written

Group Project

No

COinS
 
Apr 2nd, 9:45 AM

Color Perception in Opposite Genders

B&E 234

The purpose of this study is to explore gender preference in color in relation to brightness. This study uses three primary colors of red, yellow, and blue with four different shade options to select from. The project uses high school students from a targeted area and the data is collected in a survey format. The results were analyzed by a series of tests and categorizing to fit the selections to the individual and their gender categorization. In a real- world point of view the research was derived from a gap in marketing and the production of products. With the increase in technology and social media usage in today's modern time, the results of this research can be applied to business and how to advertise to the select group of teenagers and their gender appeal. With the discovery of preference in color, businesses can craft an advertisement that will make teenagers more likely to stop their scrolling and look more into the product.