Comparing the Sociodemographic Data from a Survey Pertaining to Intellectual Property Rights Infringement on Respondents in Shanghai, China and Charleston, South Carolina
School Name
Governor's School for Science and Mathematics
Grade Level
12th Grade
Presentation Topic
Psychology and Sociology
Presentation Type
Mentored
Abstract
The concept of Intellectual Property Rights infringement is becoming more and more popular. With the globalization of the world economy, consumers and sellers, alike, are finding it easier to access and distribute these goods. The goal of this research was to find out what caused consumers in Shanghai, China and Charleston, South Carolina to purchase counterfeit goods. By distributing surveys to these two locations, the researchers collected basic socio-demographics of each respondent along with Likert scale item-responses to gather the data corresponding to certain statements throughout the survey. These responses were then interpreted using STATA. After interpreting the raw data, percentages for the factors, Willingness to Buy and Known Past Purchases, were compared using the Pearson Correlation Method, thus revealing the levels of correlation between Willingness to Buy and Known Past Purchases for the respondents in both locations. It was found that although Shanghai consumers were exposed to a larger market of these items, they do have a lower Willingness to Buy and a smaller Required Discount to Buy than those in Charleston.
Recommended Citation
Booker Jr, Jackie and Billbrough, William, "Comparing the Sociodemographic Data from a Survey Pertaining to Intellectual Property Rights Infringement on Respondents in Shanghai, China and Charleston, South Carolina" (2018). South Carolina Junior Academy of Science. 97.
https://scholarexchange.furman.edu/scjas/2018/all/97
Location
Neville 305
Start Date
4-14-2018 10:15 AM
Presentation Format
Oral and Written
Comparing the Sociodemographic Data from a Survey Pertaining to Intellectual Property Rights Infringement on Respondents in Shanghai, China and Charleston, South Carolina
Neville 305
The concept of Intellectual Property Rights infringement is becoming more and more popular. With the globalization of the world economy, consumers and sellers, alike, are finding it easier to access and distribute these goods. The goal of this research was to find out what caused consumers in Shanghai, China and Charleston, South Carolina to purchase counterfeit goods. By distributing surveys to these two locations, the researchers collected basic socio-demographics of each respondent along with Likert scale item-responses to gather the data corresponding to certain statements throughout the survey. These responses were then interpreted using STATA. After interpreting the raw data, percentages for the factors, Willingness to Buy and Known Past Purchases, were compared using the Pearson Correlation Method, thus revealing the levels of correlation between Willingness to Buy and Known Past Purchases for the respondents in both locations. It was found that although Shanghai consumers were exposed to a larger market of these items, they do have a lower Willingness to Buy and a smaller Required Discount to Buy than those in Charleston.
